Lead generation for home-service contractors

You only pay for sales.

We generate appointments. You only pay for leads that convert. Pure pay-for-performance. No retainers, no contracts, no paying for tire-kickers.

$0 up front Exclusive — never shared One contractor per trade, per market
75–88%

of local searches for home services in mid-size markets show zero paid ads from local companies.

$120/click

what advertisers pay for a single roofing click in big metros. Your market costs a fraction of that — and nobody's buying.

$0

what you pay us until a lead turns into revenue. We take the ad-spend risk, not you.

The opportunity

Your customers are searching.
Nobody's answering.

Right now, people in your market are typing "roof replacement near me" and "garage door repair" into Google — and in most mid-size American markets, no local company is running a single ad.

We find those uncontested markets, build the ads and landing pages, fund the ad spend, and answer the phone. The appointments go on your calendar.

You pay nothing until a lead becomes a sale. If we don't produce, we lose money — not you.

What you payLedger
  • Setup & onboarding$0
  • Ad spend (we fund it)$0
  • Landing pages & tracking$0
  • Qualified appointment, no sale$0
  • Lead converts to a saleFlat fee per sale
Fee set per trade & ticket size before we start. You approve every term in writing. Cancel anytime.
How it works

We take the risk. You take the jobs.

From first click to booked appointment, we run the whole machine — you just show up and close.

We build your lead engine

Ads, landing pages, call tracking — built and funded by us, targeted to your service area.

Calls & forms come to us first

Every inquiry is answered and screened. Tire-kickers and out-of-area calls never reach you.

Qualified appointments hit your calendar

Real homeowners, real projects, booked into time slots you control.

You pay when you get paid

A flat, pre-agreed fee per closed sale. No sale, no fee. That's the whole model.

Trades we serve

Built for the trades that build Main Street.

We focus on high-ticket home services where one good appointment pays for itself many times over.

🏠Roofing
🌡️HVAC & Furnace
🚪Garage Doors
🧱Foundation Repair
🌧️Gutters
Electrical
🔧Plumbing
🪟Windows & Siding

Your trade not listed? Book a demo anyway — if the numbers work, we'll build it. We only take one contractor per trade, per market.

Why not the big lead sites?

Shared leads are a race to the bottom.

You've bought leads from the big marketplaces. You know how it goes.

The lead marketplaces

  • Same lead sold to 4–6 of your competitors
  • You pay whether or not they answer the phone
  • Speed-dial race — first caller wins
  • Homeowners annoyed before you ever speak
  • Credits and disputes instead of refunds

Main Street Leads

  • Every appointment is exclusively yours
  • Screened and qualified before it reaches you
  • Booked on your calendar — no dialing race
  • One contractor per trade, per market. Period.
  • No sale, no fee — incentives fully aligned
Questions, answered straight

Fair questions.

What's the catch? Why would you fund my ads?

Because we only get paid when you close. We pick markets where our data shows strong search demand and almost no advertising competition — so our cost to generate an appointment is low enough that a per-sale fee covers it. If we picked wrong, that's our loss, not yours.

How do you know the lead converted?

Simple honor-plus-verification system: appointments are tracked end-to-end (recorded calls, booked slots), and we confirm outcomes with a quick follow-up on each one. We work with contractors we trust — and the one-per-market exclusivity means it's in your interest to keep the engine running.

What does a closed sale cost me?

A flat fee agreed before we start, based on your trade and average ticket.

Am I locked into a contract?

No. No retainer, no minimum term. If it's not working for either side, we part ways and you keep every job you closed.

What do you need from me?

Answer your booked appointments, show up when we schedule you, and report outcomes honestly. That's it. If you can't take more volume, we pause the ads — you'll never pay for leads you can't serve.

Claim your market

One contractor per trade, per market.
When yours is claimed, it's closed.

Book a 30-minute demo and we'll run your market's numbers live on the call — search demand, uncaptured ad share, and your per-job economics. Free, no retainer, no obligation.

Book your demo

Books straight onto our calendar. Pick any time that works.